Wednesday, February 13, 2008

Sprint/Nextel Facing Rough Waters, Tough Times

For those wondering just what is and has been happening with Sprint/Nextel the last several years, here's a good review of the mess they've managed to get themselves into.

Excerpt:


"It was supposed to be a formidable competitor in the mobile wireless industry, leading the industry in key financial metrics and in innovative services. But less than three years after Sprint and Nextel merged their operations in a $36 billion deal, the company is now trying to stop the bleeding."

The bleeding has resulted in an extraordinary loss of several hundred thousand subscribers in the last quarter, whose care has been badly neglected primarily due to internal culture conflicts associated with the failed integration of both company's business processes and their incompatible networks.


New CEO Dan Hesse certainly has some challenges ahead of him.


Worth a read....



NR



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